As part of an ongoing partnership with Highland Plastics, Cull Group worked with Highland to make a big impact at NPE2024, one of the plastics industry's most significant events. The goal was clear: attract attention, generate leads, and drive more business opportunities at the show. To achieve this, Cull Group developed a comprehensive event marketing and design strategy to ensure Highland Plastics made a lasting impression across multiple channels.
Tradeshow Booth Design: We designed an eye-catching, functional booth that showcased Highland Plastics' capabilities and positioned them as a leader in their field.
Event Video Production: A dynamic video highlighted Highland Plastics’ innovative materials and expertise, drawing visitors into the booth and sparking meaningful conversations.
Print Materials: From material brochures to product sheets, we provided visually compelling and informative print materials for distribution during the event.
Marketing Emails: Pre-show email campaigns announced the new materials, helped build anticipation, and drove booth traffic. At the same time, post-show follow-ups nurtured leads and reinforced connections made at the event.
By combining creative design, video production, print collateral, and strategic email marketing, Highland Plastics stood out at NPE2024. This resulted in increased engagement at their booth and a strong pipeline of new leads, the majority of which were high quality and led to substantial new business. There was so much interest in some of the displays that Highland is considering bringing them to every future show in some capacity.
This collaborative effort underscores how strategic design and marketing can transform a tradeshow presence into measurable business success.
Whether you need tradeshow booth design, event video production, print marketing materials, or email marketing strategies, Cull Group has the expertise to help you achieve measurable success. Let’s discuss how we can elevate your brand and drive more leads at your next event. Contact us today!
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